Established in 2018 • Poetry Enthusiast • Proudly Indian • Open for Projects • Vibe Coder • AI Builder • Systems Thinker • Established in 2018 • Poetry Enthusiast • Proudly Indian • Open for Projects • Vibe Coder • AI Builder • Systems Thinker •

About

Hey, I'm Atul.

I lie at the intersection of Content Design, Product, and Brand.

I've always worked jobs that didn't fit neatly inside a box. Every role started as one thing and quietly became three. Not that I'm complaining. I enjoy when work feels more like a challenge. Content Design, Product Marketing, Branding — these are all a part of my day to day. My collection of hats is extensive. So is my experience.

View my work → ↓ résumé

Capabilities

UX Writing
Content Design
Product Marketing
Branding & Voice
Content Strategy

Based in India · Open to opportunities

Years on record

50+

Products worked on

Typos (claimed)

∞

Oxford commas defended

Career Record§ 01

I always let the problem define me. Not the job description.

Jupiter

Mar 2024 – Now · 1 yr+

UX Writing · Branding · Product Marketing

Led content design for Investments, Loans, Savings Account, and Insurance. Designed and ran growth campaigns for Investments, Savings Account, Credit Card, and more.

Leap Scholar

Jul 2022 – Jan 2024 · 1.5 yrs

UX Writing · Product Marketing · User Research

Managed the UX copy end-to-end for all of Leap's products. Ran growth campaigns for boosting feature adoption, engagement, retention, and referrals.

Vahak

Mar 2021 – Jun 2022 · 1 yr+

SEO · UX Writing

Boosted organic traffic from ~2,500 to ~10,000 monthly visitors in 3 months. Managed journeys for transactional and promotional comms.

Kwink Digital

Aug 2020 – Feb 2021 · 7 mos

Copywriting · Scriptwriting

Handled accounts for Fast Rent A Car (Dubai) and Allianz Biosciences. Copy, scripts, and content across formats.

Openwave

Jul 2018 – Dec 2019 · 1.5 yrs

SEO

Wrote SEO blogs and web content for Openwave's website and their wider product suite. Where it all started.

“

The right words said to the right user, at the right time, is nothing short of magic.

Selected Work§ 02

View all work →

Side Projects§ 03

Writer by profession, builder by heart.

⚙️

This site is also a side project. Built from scratch — the grid, the interactions, the ink cursor, the breaking news banner you may have dismissed. Every detail is a design decision. That's the point.

Words of Praise§ 04

“

"Atul has a rare ability to take complex product flows and make them feel effortless. He doesn't just write copy — he thinks through the entire user journey and makes sure every word earns its place."

— Name · Product Designer · Company

“

"Working with Atul felt like having a second PM on the team. He asked the right questions, pushed back when needed, and delivered copy that was always better than what we'd briefed."

— Name · Product Manager · Company

“

"The voice guide Atul built for us is still the single most-referenced doc in our design system. Everyone from engineers to execs quotes from it. That doesn't happen by accident."

— Name · Design Lead · Company

“

"Atul rewrote our onboarding from scratch in two weeks. Drop-off went down, activation went up, and users started actually understanding what we were offering. The numbers spoke for themselves."

— Name · Head of Growth · Company

About the Editor§ 05

Outside of work, you can find Atul reading fiction, playing games, and experimenting with AI. Maybe one day when AI takes over everything, he'll finish writing his anthology.

Correspondence§ 06

Let's
talk.

Open to full-time roles, freelance projects, and interesting conversations. Preferably over coffee.

Send a message → ↓ Download résumé

Emailatulramdhyani.work@gmail.com→ LinkedInhttps://www.linkedin.com/in/atul-ramdhyani/→ Twitter@atul→ Résumérésumé.pdf↓

— 30 —

Hey, I'm Atul.

Let'stalk.

Let's
talk.